• BRAND UPLIFT
• EMAIL MARKETING
• POINT OF SALE
A brand uplift was created to add consistency throughout the Nomads marketing material. The uplift was designed to work with the existing brand whilst adding a colour pallet, font hierarchy as well as working with and creating images.
The new strategy using the brand guidelines will benefit the Nomads brand adding consistency, which is key with any brand. It will also add a more contemporary feel to the brand and allow the brand to be easily identifiable and familiar to all customers.
The email newsletter has been designed to be consistent and easily identifiable to the user. The design is clear and has the option to add multiple new sections dependant on each emails specific purpose. This new template is responsive and ready for mobile. The design follows the new brand strategy and is clear and provides a good balance of images and text. The content within each email is engaging and concise balanced with the great imagery. Links have been added to allow the user to click through to the Nomads website to find out more with content rich landing and product pages.
POINT OF SALE
Point of sale swing tags where designed to work alongside the brand uplift. The new designs are simplified with the use of strong colour to catch the eye. The information about each garments fabric is added with a concise snippet of text providing the information about the fabric used to create the product.